Tuesday, 28 August 2001 | Celebrity cemetery

To me, Faith Hill is evidence that celebrity marketers (or whatever it is they're called) do their job very well. Why? Because I can't seem to figure out why I know that woman's name. But I do. Every morning I see her smiling down at me from a billboard just before my exit, and my mind responds involuntarily with the words "Faith Hill," not unlike Pavlov's dog. The thing is, I watch almost no TV, I hardly ever buy magazines of any sort, her name's not mentioned on any web sites I visit, and I don't listen to the radio, as my car has no antenna. I could have picked up the information in the ocean of magazines that wallpaper the aisle at the grocery store counter...I vaguely remember Ingo once asking me, while we were standing in line, if Faith Hill was some sort of cemetery. But it's not just her name I know; it's others, too. Could they all have come from magazine covers? How does this information seep in, and how can I get it out?